Are you making costly networking mistakes? Do you REALLY know how much poor networking skills and mistakes are costing you?

What a waste! Most entrepreneurs and business owners spend tens of thousands of dollars going to events, attending workshops and invest hours and hours of time and effort networking – only to leave empty-handed, without the connections, business and partnerships they were looking for.

It’s hard to meet new people at a function—and it’s not necessarily because they’re shy. We’re in love with our ideas, processes and methods. Most of the time, we are in our heads, not our hearts and we don’t make a powerful, leveraged connection with our audience when we talk about what we do.

I remember quite vividly when I first started networking. I remember people’s eyes glazing over, trying to stifle yawns and painfully faking interest as I cheerfully plowed through my speech. Oblivious.

Secretly, I KNOW they wished they hadn’t asked me, “Rhonda, so what do you do?”

Yes, you may laugh at me! I laugh at myself all the time. We’ve all been there and done that. No one, and I mean no one, was born with these skills. This is EXCELLENT news! You can learn them quickly.

Not having a clear, concise AND magnetic marketing message is the reason business owners fail at networking.

We’ve all been there and done that. No one, and I mean no one, is born with these skills. This is EXCELLENT news! You can craft your magnetic marketing message quickly – in 4 simple steps using my friend and mentor, Adam Urbanski Magnetic Marketing Message formula.

Here’s the formula:

IDEAL CLIENT + BIGGEST CHALLENGE + BIGGEST BENEFIT + CALL TO ACTION = MAGNETIC MARKETING MESSAGE

I coined the outcome “Magnetic Leverage”, because that’s EXACTLY what this powerful formula does! You become magnetically attractive to the RIGHT people and referrals AND you are leveraged as the “go-to” expert.

Now let’s break it down:

STEP 1: YOUR IDEAL CLIENT

Who is your ideal client? You’ve got to name them. This will increase your magnetism. For a long time, I had a major problem with this. I thought I’d be leaving money on the table and excluding people.

After the first time I used it at a networking meeting a woman immediately came up to me and said, “You were speaking to me. I loved that!” Others came up to speak with me after she did (some with personal interest and others with referrals). I didn’t get out of there until 1 hour after the meeting was over. Every time I tried to leave, someone was waiting to speak with me.

I was like, “YES!”

STEP 2: YOUR IDEAL CLIENTS’ BIGGEST CHALLENGE OR DESIRE

You’ve got to mention your target markets biggest challenge desire. Otherwise, how will they recognize you as their savior?

STEP 3: THE BIGGEST BENEFIT OF WORKING WITH YOU

People don’t buy your process; they buy solutions, results and benefits. Make it easy for them to choose you by mentioning exactly what outcome they can expect.

STEP 4: A CLEAR CALL TO ACTION

Last, but definitely not least, you’ve got to tell them what to do next. Most entrepreneurs and small business owners drop the ball here. They don’t want to sound sales-y or pushy.

At the end of your message, add that you have a special report, article or audio that you’d like to give them. The gift must solve the biggest challenge your prospect is having.

Okay, now you’re ready to roll.

***TAKE ACTION NOW***

YOUR ASSIGNMENT FOR THE WEEK

• SIGN UP for my weekly ezine and receive my “Networking Mojo Kit” absolutely FREE (a $97 value)! Just fill out the form in the column to your right. Check your inbox or spam folder to confirm. You’ll receive a message within minutes containing a link to the kit!

• INSIDE THE KIT:
  The Networking Mojo Manual – 3 Simple steps to networking mojo bliss! Gives you innovative ideas about what to do BEFORE, DURING and AFTER the event or function.
  The Networking Mojo Worksheets – Worksheets lead you step-by-step! Includes the Magnetic Leverage Message template and examples.
  The Networking Mojo Checklist – 2 Checklists no networker with mojo should leave home without! It’s got innovative ideas for networking. You won’t be disappointed!

• INVEST a few minutes to read through it, do what it says and instantly improve your results!

To your magnetic success!

Rhonda Cort
The Magnetic Woman
“Your Presence, Power and Connection Specialist(TM)”

P.S. Creating your Magnetic Leverage Message will instantly improve your networking magnetism. Download my “NETWORKING MOJO KIT” absolutely FREE (a $97 value).

Just fill out the form on the column to your right ===> Check your email to confirm and you’ll immediately receive the link to download it!